GTM roadmap & gantt

Nevamind launch execution plan

Internal v1.1 — Strategy lock through M1 close. Covering production sprint, preheat, launch window, and learning loop.

Updated 2026-06-02
Window Jun 8–10
Status T-6 gate check
Audience Seasea Growth / Nevamind
Section 0

SOW boundary definition

Seasea scope

  • PMF / MVP / UAT gate structure
  • User research, surveys, interview frameworks
  • GA4 / Looker / attribution structure
  • Campaign / media plan framework & budget gate
  • Growth Playbook v1.0
  • Brandbook system design & maintenance
  • KOL scorecard / brief templates / attribution
  • SEO keyword direction & landing structure
  • Roadmap / Gantt framework & risk tracking

Nevamind scope

  • Product roadmap, engineering schedule, feature priority
  • User invitations, community ops, CS & support
  • Data permissions, event implementation, QA
  • Budget approval, vendor selection, creative production
  • Brand, compliance, BD and long-term strategy
  • Brand final approval, visual asset production
  • KOL negotiation, contracts, content approval
  • SEO content production, page implementation
  • Module execution progress & resource allocation
Section 1

Master timeline

2026-05-12 Strategy lock DONE
2026-05-17 Production sprint start DONE
2026-05-20 GTM 6/8-10 window locked DONE
2026-05-24 Production sprint deadline / Preheat start DONE
2026-05-26 Vendor lock confirmed (Ynot + Ocean Engine) DONE
2026-05-31 Preheat / Controlled Beta deadline DONE
2026-06-02 T-6 Gate Check CURRENT
2026-06-04 Campaign video vendor version complete
2026-06-05 KOL Preheat start (Ynot Wave 1)
2026-06-08 GTM Launch Window open LAUNCH
2026-06-10 GTM Launch Window close
2026-06-11 Learning Loop start
2026-06-21 Learning Loop first readout
2026-06-30 M1 end / Phase 1 Readout
2026-07-31 M2 end / Phase 2 Readout (PMF)
2026-08-31 M3 end / Phase 3 Readout (Scale)
Section 2

Gantt chart by module

Active execution
Prep / design
Ongoing ops
Milestone

Week 3: Jun 2–8 (Launch Sprint) — Current

ModuleMon 02Tue 03Wed 04Thu 05Fri 06Sat 07Sun 08
A1. Campaign VideoT-6 Gateprodvendor donecutdownsprep—LAUNCH
A2. KOL (Ynot)final reviewschedulepreppreheatpreheat—Wave 1
A3. PGCprodprodprodprodprod—prod
A4. PaidGate 0Gate 1: $3Krunrunrun—Gate 2: $7K
A5. SEOoptimizeoptimizeoptimizeoptimizeoptimize—optimize
A6. Trackingfull QAQAQA————
B. DashboardM6 verifyverifyverify————
C. User Opsopsopsopsopsops—ops

Week 4: Jun 9–15 (Launch + Learning Loop)

ModuleMon 09Tue 10Wed 11Thu 12Fri 13Sat 14Sun 15
A1. Campaign Videolive—analysis————
A2. KOL (Ynot)staggeredpublishdataWave 2 prepprep——
A4. PaidGate 2runGate 3: $5Krunrun——
B. DashboardD1 readoutmonitorD3 cohort————
Weekly Readout——1st readout————

Week 5: Jun 16–22 (Learning Loop + Optimization)

ModuleMon 16Tue 17Wed 18Thu 19Fri 20Sat 21Sun 22
A2. KOL (Ynot)Wave 2publishpublishpublishpublish——
A4. Paidcreative refreshrunrunrunrun——
A5. SEOoptimizeoptimizeoptimizeoptimizeoptimize—optimize
B. D7 Cohort——————D7 cohort
Weekly Readout2-week readout——————
Section 3

Milestones & gates

MilestoneDatePass criteria
M1: Production Sprint05-24Video 60s cut; 10+ KOL signed; Antifomo case verified; Landing v0; Dashboard v0
M2: Preheat / Beta05-31Landing accepts signup; P0 events QA pass; 3+ KOL content ready; UTM full-chain verified
M3: Campaign Video06-0460s + cutdowns (30s/15s/6s) delivered; Musein decision complete
M4: GTM Launch06-08KOL staggered publish; Video live; Paid Gate 1 released; Landing verified
M5: First Readout06-11Week 1 readout: winning message/creator/content; activation path readable; P0 status

Paid amplification budget gates

GATE 0
$0
Landing, UTM, core events, creator_code not ready — production only
GATE 1
$3,000
P0 events QA pass, landing accepts signup/waitlist
GATE 2
$7,000
3+ creatives validated organically or via KOL
GATE 3
$5,000
Activation path readable, no P0 bugs active
Section 5

Risk tracking

RiskImpactProbMitigation
Campaign Video 6/4 delayNo hero video at launchMedScreen-recording demo fallback ready
KOL content uses L1a consumer languageDilutes L2a positioningHighBrandbook alignment pre-publish; brief bans consumer verbs
UGC not ready for launchContent supply insufficientHighPGC fills supply gap; UGC deferred to Learning Loop
Event tracking fails QAAttribution brokenMedP0 events QA by 5/24
Landing conversion lowTraffic wastedMedSEO + landing iteration continuous
Product P0 bug unresolvedUser activation failsMedGate: no paid until P0 clear
Antifomo compliance riskLegal / reputationLowNo investment advice; KOL brief sets boundary
Section 6

Seasea internal readout cadence

CheckpointDateSeasea deliverable
Production Sprint Review05-24Progress vs plan delta; risk list update; gate readiness
Preheat Review05-31Landing conversion first read; tracking QA; KOL ready rate; go/no-go
Launch Readiness06-05Final go/no-go checklist; video acceptance; full-chain attribution
Launch Day 106-09Day 1 signup/activation data; KOL content first read
Week 1 Readout06-12Full week: winner analysis; activation funnel; bug list; continue/stop/fix
Week 2 Readout06-19Paid amplification; PGC/UGC supply; case study packaging; scale/stop
Seasea Growth OS / Internal v1.1 / 2026-06-02
Privileged&Confidential